Broome Mardi gras 2026 Festival Campaign

As Head Graphic Designer and Marketing Executive for Broome Pride, I led the end-to-end creative direction and campaign rollout for a large-scale, multi-event festival in regional Western Australia.

This role involved full ownership of the festival’s visual identity and marketing execution — ensuring a cohesive, engaging presence across all platforms in the lead-up to and throughout the event.

The campaign was developed remotely from NSW, where I managed all creative production, content planning, and advertising. I then travelled to Broome during the festival to provide on-the-ground support, capture live content, and execute real-time marketing across multiple events.

• Led the visual direction and design of all campaign assets 
• Managed social media strategy, content creation, and daily execution (across Instagram, Facebook & Tiktok)
• Planned and delivered Meta advertising campaigns (Facebook & Instagram) 
• Produced and edited video content, including an advertisement displayed at Broome Airport 
• Designed promotional materials across digital and print 
• Captured live content during events and delivered real-time social media coverage

The campaign generated strong visibility both locally and nationally, attracting visitors travelling from around the country and overseas.

Over two weeks, the festival lit up the town — building momentum across multiple events and creating a vibrant, high-energy atmosphere that was felt across the entire community.

A cohesive and highly visible campaign across social media, advertising, and video played a key role in elevating the festival’s profile and driving engagement at scale.

This project highlights my ability to lead and execute large-scale campaigns across both digital and live environments — particularly within events, where timelines are tight, content is fast-moving, and consistency is critical.